Soundcheck

Try it!

Brand, Product UI & Mobile Experience

Soundcheck is one of those rare projects where brand and product couldn’t be separated, so I didn’t try to separate them.

When I joined Soundcheck, the product already had a strong idea behind it: reduce the chaos of live events by giving artists, crews, and managers a single place to organize everything. What it didn’t yet have was a visual language or interaction model that truly reflected how live production feels, fast, collaborative, high-pressure, and deeply human.

I led the creation of Soundcheck’s brand system and end-to-end UI, treating them as one continuous design problem.

Product UI: organizing chaos without flattening it

The core challenge of Soundcheck is complexity — events have timelines, teams, setlists, locations, attachments, and last-minute changes. My job wasn’t to simplify the reality, but to make it legible.

I designed the event experience around modular, scannable sections:

  • Event overviews that surface what matters today

  • Timelines that read like a call sheet, not a spreadsheet

  • Setlists that respect how musicians actually think about songs and sets

  • Team views that make roles visible without hierarchy friction

  • Attachments that feel like a shared pinboard, not a file dump

Every decision was mobile-first, because that’s where this product actually lives — on phones, in pockets, backstage.

Music

Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.